Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Every day internal communicators write, review, edit or re-write content pieces that business teams use to communicate at work. Be it the launch of a campaign, reiterating a policy or an employee event, helping business teams achieve success is a priority for communicators. To be a respected communication counsel, the internal communicator must be able […]
Recently, I saw a query come through a communications professionals’ Whatsapp group asking peers to share samples of their strategy. I found it odd that communicators needed to refer to another organization’s strategy to construct their own. While reference documents can be handy, what works in one company will not fly in another. Likewise, what […]
Maximizing the value of these events means internal communicators must plan effectively and amplify the event’s essence even after your audiences’ attention has shifted to other topics. So do you go about it? Think ahead: It has to start even before the event is over! That means, while planning for your event, consider the value of […]
Recently, a peer from the industry working at a global fashion brand sought advice on corporate social responsibility (CSR) communication. According to her, she conducts many engaging events, collaborates with stakeholders on numerous initiatives and invests heavily on community work that influences society. Despite this, she felt there seemed to be limited understanding of the […]
We are taught this wrongly – compete and win. Unfortunately, it comes at a cost. You lose sleep, you lose relationships and probably your self-esteem. When you see your workplace as an ‘us’ vs ‘them’ game, you end up creating more issues for yourself in the future. It is unfortunate that in some countries, this […]
Establishing your team’s credibility within an organization is essential for success. It does takes time and concerted effort. From the expertise you offer to the outcomes the team generates consistently over time, there is a lot at stake. From the behaviors the team exhibits, to the creativity displayed through great work – there are numerous […]
Over the years, I have written on trends shaping the world of work and workplaces in relation to internal communications. In this post, I will share a few predictions that can empower internal communicators as they engage stakeholders and staff at work and beyond. – Due to the explosion of fake news and deep fake, staff are anxious and uncertain about the […]
Involving staff for user-generated campaigns and putting them at the heart of your business communication are initiatives every organization would love to implement. Crowdsourcing can reduce your time to market, solve key business problems, improve brand image, gather valuable ideas from within to improve your products and services, generate revenue or drive engagement. It isn’t […]
Involving staff for user-generated campaigns and putting them at the heart of your business communication are initiatives every organization would love to implement. Crowdsourcing can reduce your time to market, solve key business problems, improve brand image, gather valuable ideas from within to improve your products and services, generate revenue or drive engagement. It isn’t […]
In my earlier blog post, I shared a situation where leaders want to start a diversity and inclusion forum. They debate the need and how their peers are ahead of the curve with including minority staff. However, they are divided on the reasons for creating a forum. Forming a group isn’t the first step. It probably not even […]