Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Q1: What is employer branding? A1: Employer branding refers to how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. It includes the benefits associated with employment at the company and aims to attract and retain top talent. Q2: Why is employer branding important? A2: Employer branding […]
This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]
Engaging and effectively communicating with non-desk and frontline workers is vital for the success of many industries. This FAQ addresses common questions and concerns about communication practices and measurement strategies for these essential segments of the workforce. Q1: Who are non-desk and frontline workers? A1: Non-desk and frontline workers are employees who do not work […]
Every modern business, irrespective of the industry or size needs to be engaging their staff and connecting them to the purpose. Therefore, the role of internal communication has become more crucial than ever. Companies are recognizing that effective internal communication is not just a nicety but a necessity. It’s the glue that holds an organization […]
Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]
Internal communications play a pivotal role in determining the most important person within an organization. This identification is crucial because it helps streamline the flow of information by clarifying why, who, when, and what information should be shared and discussed. The key individual varies depending on the organization’s type, maturity, and whether it is process-driven […]
Monique Zytnik’s Internal Communication in the Age of Artificial Intelligence offers a pioneering overview into the intersection of AI and internal communication, marking a significant contribution to the field. As one of the first books of its kind, Monique delves deep into how AI and immersive technologies are reshaping organizational communication landscapes. I interviewed her […]
Is AI going to transform how we think about internal communications? What are the risks and challenges? What can internal communicators and leaders do more to stay abreast of the changes and adopt AI better? Learn more about AI in Internal Communications in edition #36 of Intraskope’s Spotlight Series with Monique Zytnik who spoke to […]
Maintaining a dynamic LinkedIn company page is crucial for enhancing brand visibility and engaging with your audience effectively. This case study explores how a home-grown, unconventional electric vehicle start-up based in Hyderabad, India, is revolutionizing its online presence on LinkedIn. Identified Pain Points: Associated Risks: Strategic Solutions Implemented: Discover how this electric vehicle start-up addressed […]
Many leaders feel overwhelmed by the thought of managing their LinkedIn profiles. Fear of not doing it right, uncertainty about getting started, and concerns about consistency can hold you back. But not investing in personal branding has its own risks: ❌ Limited awareness and recognition of your leadership. ❌ Difficulty in attracting and retaining top […]