This post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ While most global capability centers have a communication function supporting the business and brand, there is often a gap between expectation and reality. When communication teams at global capability centers begin operating, the focus is heavily on establishing basic processes. As the team matures and gains the confidence […]
Author: adminuser
5 Communication Mistakes Global Capability Centers Can Avoid
Investing in a global capability center is a strategic decision. To be successful and continue delivering value for the business, the capability center must build a strong communication practice that aligns with the local market needs and yet be consistent with the parent company’s mandate. Such a balance isn’t easy. In this post I share, […]
4 approaches to build a storytelling culture in organizations
Happy to share a recent blog post I penned for the Institute of Public Relations:https://instituteforpr.org/building-a-storytelling-culture-in-organizations-with-internal-communications/null Internal communicators play a strategic role in driving transformation inside organizations. Storytelling is one of the most effective ways to build an organization of repute. In this article, I share approaches internal communicators can take to create a culture of […]
Placing communication at the heart of Global Capability Centers
Organizations that set up global capability centers mostly focus on getting the location, systems, processes and transitions right. Establishing operations at a global capability center takes many forms. Organizations either set-up the center themselves, take the support of a local vendor to build-operate-transfer the unit or buyout an existing center giving them ready access to talent and […]
The critical role of communications at Global Capability Centers
Global in-house centers (also referred to as shared services units or global business centersor offshore captive centers or global capability centers) have evolved over the years worldwide to be strategic vehicles for organizations. These teams improve efficiencies, drive change, derive value, reduce risks and enhance the organization’s reputation. Most centers are considered research & development hubs for […]
Look Within to Build Your Organization’s Employee Value Proposition
A couple of weeks ago I invited readers to reflect on a case study involving a person leading employer branding at her organization and the dilemma she faced. Every organization has a reason to exist. Organizations who have discovered this reason and articulated it to current and prospective employees can hope to find success. Often, the task […]
5 tips to help leaders deliver effective presentations
Senior leaders often represent their organizations at external engagements as speakers or panelists. The expectation is to contribute to a discussion or share thought leadership insights on topics that matter. Here, the communicator’s role isn’t to help create content for marketing or branding or to make the leader look good on stage. It is very […]
How do I arrive at my organization’s Employee Value Proposition?
Nora leads employer branding at Pintop Ltd, a 10-year old established mobile phone maker with offices worldwide. Her CEO invites Nora for a chat on creating the company’s employee value proposition. Nora isn’t sure how the conversation will go since she doesn’t have any experience with crafting an organization’s value proposition although it does sound like […]
Use storytelling to inspire, connect and engage staff
Last week, I shared a case study of Mira and her challenges in getting staff aligned on the non-profit’s vision and plans. Got some interesting perspectives from readers: Collin suggested having a leader video to explain the vision and get better buy-in, Poonamrecommended a working group that assists Mira and providing incentives for ideas that employees contribute and Kevin believes […]
Why are my employees not on the same page?
Recently, a communicator overseeing employee and external communication for a not-for-profit wrote to me seeking advice. Let us call her ‘Mira’. Here is Mira’s case. Reflect on it and share how you would help her overcome the challenges she faces. Mira joined a year ago at Secure, a not-for-profit. She leads the responsibility of communicating […]