Business Communication Global Business Services Global Capability Center

How must Global Capability Centers craft their social media strategy? Read my article on the Shared Services & Outsourcing Network

Creating a robust social media strategy is important for Global Capability Centers to establish their presence and communicate a coherent narrative. This is now all the more relevant with COVID19 and the shift to digital communications. I recently wrote on the key principles and approaches that organizations with Global Capability Centers/Shared Services/Global in-house or Global […]

Internal branding Internal Communication Internal communication research Internal Communication Trends

What’s the Internal Communications Pulse? Learn more from this Creative Sandbox conversation

I had the honor to be part of an engaging conversation with communications leaders across various industries. Hosted by Nikhil Dey of Weber Shandwick. the chat discussed the role of internal communications COVID19 and what the future holds. Read more here about the dialogue: https://www.adgully.com/the-internal-communications-pulse-check-98187.html

Clarity Human branding Personal Branding

Personal Branding Series: Episode 26 | Karthik Nagendra PhD | Founder & CEO of ThoughtStarters Author, Marketing Consultant, Life Coach, Gender Diversity Champion, Professor

Karthik Nagendra is an award-winning marketing thought leader and the founder and CEO of ThoughtStarters. A certified life coach, Karthik is the author of “The Thought Leader Way” and a serial entrepreneur with close to two decades of experience across strategy, marketing, operations and HR. Karthik has been featured as a Top 10 Content Marketing […]

Diversity Human Brand Inclusion Personal Brand

Personal Branding Series: Episode 25 | Suresh Ramdas | 50 OUTstanding LGBT+ Future Leaders | Mr. Gay India 2019 | Corporate D&I Advocate & Speaker | VP – Membership, Rainbow Toastmasters

Suresh Ramdas is the Global Training Lead and India LGBTQ ERG Chair for HP in India as well as a recognized leader in diversity & inclusion in the community. A certified diversity professional from DTUI, US & Interweave, India, he also has done a LGBTQ Executive Leadership Program from Stanford GSB, US. He is the […]

Business Communication Communication behaviors Student blogging

Shefali Khanna | Guest Student Editor Challenge | Edition 3 | Success starts with a C

Intraskope’s Guest Student Editor Challenge is an opportunity for students passionate about communications to showcase their creative spark and get noticed. The theme for this series is: Making our World a Better Place Through Effective Communications. In the 3rd edition,  Shefali Khanna discusses the importance and value of human communication. Despite technologies which bring us […]

CSR Communications CSR strategy Sustainability

CSR Communications Series | Nayna Banerjee, Dun & Bradstreet | Purpose-Led Interventions and Compassion Essential for Success

Communicating corporate social responsibility is a hands-on responsibility. Not something which can be done from your desk. Investing in communications is important because there are implications for the brand and reputation – for example, people are keen to join organizations that are purpose-led. In the 7th edition of the CSR Communications Series, Nayna Banerjee, Head […]

Employee Advocacy Employee Brand Internal Communication

Institute for PR | Communication is a team Sport: Involving Employees as Partners and Brand Advocates

This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]

Communication Team Leader communication Reputation

My article in Reputation Today: Five mistakes best avoided while engaging corporate communications teams

This article first appeared on Reputation Today. View the link here: How not to damage your corporate communication team’s reputation and in the process, your organisation’s brand While a lot is spoken of how communications teams add value to the business, very little is said about how organisations consciously or unconsciously discredit the team’s reputation […]

Human branding Personal Brand Persuasion

Personal Branding Series: Episode 24 | Chip Helm | Sales Leader, #1 US Bestselling Author & Speaker

From a dental school drop-out, to a National Sales Manager of a multi-billion-dollar medical device company, Chip Helm has over the last thirty years perfected the art of developing and maintaining long-term relationships to help drive sales success. He mentors and shares leadership wisdom with professionals at all levels of their sales career track. Chip […]

COVID-19 Communications Internal Communication Internal Communication Trends

Video Interview | Pallavi Deshmukh | Listening Intently Can Improve Internal Communications

Presenting the 47th edition of Intraskope’s Spotlight on Internal Communication Series featuring Pallavi Deshmukh of Bridgestone India. Pallavi heads Corporate Communications at the leading tire manufacturer and is a marketing and communications specialist, with over 17 years of experience in brand management, strategy and communication development. She explains how to tailor communication to suit audience needs and the ability of […]