Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Why is it valuable to have a multigenerational workforce? How do we manage them? What issues and gaps exist and how can we tackle them? I am speaking at the Claims Leaders Summit in May on the topic of managing multigenerational workforces. More details on the website: https://www.claimsleaderssummit.com/agenda Looking forward to it. #workplace #communications #multigenerations […]
Having worked withGlobal Capability Centers (GCCs), across continents, I often see a familiar pattern unfold during office openings, key launches, company events or executive visits. Teams scramble to impress, managers jockey for visibility, and everyone puts on their best face regardless of underlying realities. These orchestrated performances – what many of us privately call “dog […]
Consider this. Over 60 million U.S. employees already flood social feeds with unfiltered stories about their workplaces – unpaid, unprompted, and undeniably real. No media spend. No corporate jargon. Just pride, amplified. When an admin posts on a Linkedin corporate page, 30% of the engagement comes from employees, who are 14X more likely to share […]
Everyone wants to be a thought leader. However, most so-called ‘thought leadership’ is just content marketing in disguise. And your audience sees right through it. It may be just noise for them. In my previous post, I shared a conversation between an executive and the communication partner on thought leadership vs content marketing. Here is […]
Share your wisdom with the world and shape business success Overview Employer branding has become a strategic priority for organisations looking to attract, engage, and retain top talent. According to Universum’s Employer Branding NOW report, companies with a strong employer brand see 50% lower cost per hire and twice the number of highly qualified applicants. […]
In the rush to stay visible, every brand is producing more content than ever. Blogs, whitepapers, LinkedIn posts, reports. It’s a never-ending stream. Is any of it leading the conversation, or are we overwhelming your audiences? Many companies say they’re doing thought leadership, but are they really? Or is it just content marketing with a […]
First published on Strategic, March 19, 2025 Internal communication (IC) isn’t ‘extra credit’ work. It’s the foundation of a thriving organization. Yet, many leaders see it as an administrative task, something to ‘get done’ rather than a strategic driver of success. This mindset has led to a dangerous pattern of undervaluing IC and dismissing its […]
What will it take for internal communication teams to get what it needs? Internal communication teams often operate like high-performance engines running on low-grade fuel. Everyone expects flawless delivery. However, the tools available are clunky, outdated, or simply inadequate. Sound familiar? Securing investment in better communication infrastructure can feel like asking for a luxury upgrade […]
Selecting the right internal communications agency can be a game-changer for your business. The right agency not only understands the nuances of internal communication but also aligns with your company’s values and goals. But, what must you consider while selecting the right internal communications agency? How must you go about it? Here’s a guide to […]
This article first appeared in Strategic, where I am a contributing author. Internal communication (IC) is often underestimated, dismissed as a simple task anyone can handle. Leaders assume that drafting an email or creating a PowerPoint slide for employees is no different from managing external communication campaigns or customer engagement strategies. Treating IC as a […]