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Discipline, Investment and Maturity Crucial For Internal Communications Success

Sharing my interview that appeared in Content Talk – a section in FYI, Yorke Communications’ December newsletter. Here is an excerpt: “Aniisu believes that today’s complex business and customer environment will not support a standalone internal communications campaign. An integrated plan coupled with a multi-pronged approach, leveraging multiple channels including the social media will help […]

7 Ways Corporate Reputation Can Be Restored From Within

As the cab driver worked his way through Ahmedabad’s traffic he shared how he built a special rapport with management professors who visited the well-known Indian Institute of Management (IIM) in the city. They counted on him to be shown around the heritage city and beyond because of his responsiveness (always a call away), reliability (professors often fell asleep on long […]

Can Corporate Social Responsibility Be Central To Your Branding Effort?

  I had the opportunity to share my views in a recent PR Moment story called ‘Can PR build service delivery into CSR?’. There are differing views on how to build it into the PR offerings. It is evident that employees who perceive their employers to be socially conscious feel more committed and would continue […]