Month: March 2025
Employer Branding Employer Branding in Australia Employer branding in EU Employer Branding in Poland how to be a top employer brand How to build employer brand

Join Employer Branding Video Series

Share your wisdom with the world and shape business success Overview Employer branding has become a strategic priority for organisations looking to attract, engage, and retain top talent. According to Universum’s Employer Branding NOW report, companies with a strong employer brand see 50% lower cost per hire and twice the number of highly qualified applicants. […]
Communication Content Content Marketing Thought Leadership User-generated content

Thought Leadership vs. Content Marketing. What Really Works?

In the rush to stay visible, every brand is producing more content than ever. Blogs, whitepapers, LinkedIn posts, reports. It’s a never-ending stream. Is any of it leading the conversation, or are we overwhelming your audiences? Many companies say they’re doing thought leadership, but are they really? Or is it just content marketing with a […]
Inclusive Internal Communications Internal Comms Careers Internal Comms Challenges Internal Comms Fad Internal Comms FAQs Internal Comms Trends Internal Communication Internal Communication Awards

Stop treating Internal Comms as a box tick

First published on Strategic, March 19, 2025 Internal communication (IC) isn’t ‘extra credit’ work. It’s the foundation of a thriving organization. Yet, many leaders see it as an administrative task, something to ‘get done’ rather than a strategic driver of success. This mindset has led to a dangerous pattern of undervaluing IC and dismissing its […]
Inclusive Internal Communications Internal branding Internal Comms Internal Comms Careers Internal Comms Challenges Internal Comms Fad Internal Comms FAQs Internal Comms Goals Internal Comms Profession Internal Comms Trends Internal Communication

Build the Internal Communications Case. Get the Tools You Deserve.

What will it take for internal communication teams to get what it needs? Internal communication teams often operate like high-performance engines running on low-grade fuel. Everyone expects flawless delivery. However, the tools available are clunky, outdated, or simply inadequate. Sound familiar? Securing investment in better communication infrastructure can feel like asking for a luxury upgrade […]
#ICList Agency Internal Comms Goals Internal Comms Profession Internal Comms Trends Internal Communication Internal Communication Certifications

9 Parameters to Gauge the Best Internal Communications Agency for Your Business

Selecting the right internal communications agency can be a game-changer for your business. The right agency not only understands the nuances of internal communication but also aligns with your company’s values and goals. But, what must you consider while selecting the right internal communications agency? How must you go about it? Here’s a guide to […]
Future of Internal Communications Hiring for Internal Communications Inclusive Internal Communications Internal Comms Careers Internal Comms Challenges Internal Comms Fad Internal Comms FAQs

Why We Need Internal Communication Experts, Not Hobbyists

This article first appeared in Strategic, where I am a contributing author. Internal communication (IC) is often underestimated, dismissed as a simple task anyone can handle. Leaders assume that drafting an email or creating a PowerPoint slide for employees is no different from managing external communication campaigns or customer engagement strategies.  Treating IC as a […]