Month: August 2024
Future of Internal Communications Hiring for Internal Communications Inclusive Internal Communications Purpose purpose communication

Why Organizations Are Missing the Mark with Their Purpose Statements

Organizations spend significant time and resources crafting Purpose or Mission statements that encapsulate their vision, values, and strategic goals. Yet, despite these efforts, many companies fail to embed this Purpose meaningfully within their workforce. The disconnect isn’t in the formulation but in the execution—turning Purpose into a living, breathing part of the organization. Here’s why. […]
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3 Strategies to Communicate Your Employer Brand Certification Effectively

Getting a Great Place to Work (GPTW) or best employer certification is a significant achievement. But what happens after the certification is crucial. Often, companies miss out on extending the benefits of such accolades. They don’t communicate effectively with their staff or stakeholders, leading to a lack of recognition and engagement. Here’s how to make […]
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Step Two Community webinar | Inclusive Internal Communications | August 8, 2024

I had the pleasure to speak to the Step Two community on the topic – Voices from the Heart – Partnering with Staff for Organisational Success on August 8. A big thank you to Rebecca Rodgers for the opportunity and to all the participants for your fantastic questions on measurement, influencing leaders, and getting started. […]
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FAQs | Rethinking Employer Branding

Q1: What is employer branding? A1: Employer branding refers to how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. It includes the benefits associated with employment at the company and aims to attract and retain top talent. Q2: Why is employer branding important? A2: Employer branding […]
Employee Brand Employee Branding Inclusive Internal Communications Internal Comms Internal Comms FAQs Internal Communication

How Can Internal Communications Enhance Employer Branding?

This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]
Business Communication Deskless worker communication Deskless Workers Frontline workers Measuring communications Non desk workers Non-desk work communication measurement

FAQs on Non-Desk and Frontline Worker Communication and Measurement

Engaging and effectively communicating with non-desk and frontline workers is vital for the success of many industries. This FAQ addresses common questions and concerns about communication practices and measurement strategies for these essential segments of the workforce. Q1: Who are non-desk and frontline workers? A1: Non-desk and frontline workers are employees who do not work […]