Communication Training Communication Workshop Employee Perceptions Manager Engagement Training Personal Branding Personal Branding Workshop

5 Personal Branding Paradoxes You Must Address

Personal branding is a complex concept that requires careful consideration and attention. As an internal communication leader who believes that organizations are an amalgamation of employees as personal brands, I’ve seen firsthand the benefits that come from investing time and effort into building a strong personal brand. Recently, I was invited by a large energy major in Poland to conduct a […]

Business Communication Change Management Communication Preparedness Employer Branding

Change Management 101: Put Culture in the Driver’s Seat

Culture is such an essential element of any organization, that it can make or break businesses. It refers to the shared values, beliefs, and behaviors that shape the way employees think and act. A strong organizational culture can drive sustainable change by creating a sense of purpose, motivating employees, and guiding decision-making. Research shows that companies with strong cultures […]

Brand strategy GBS GBS Brand GBS Communication

3 Approaches to Give Global Business Services Branding An Edge

In today’s highly competitive business landscape, branding has become a crucial factor for success. It not only helps organizations stand out from the competition but also drives customer loyalty and trust. However, when it comes to Global Business Services (GBS), branding is often overlooked or undervalued. I recently had the opportunity to share my views alongside leaders […]

Economic Forum Greece India

Co-authored article in Greek Indian Economic Forum | Spring 2023 edition

Pleased to share that a co-authored article with Rao Maddukuri, the co-Founder of the Poland-India Business Council and a Pravasi Bharatiya Samman Awardee (the highest civilian award given for significant contributions to the Indian Diaspora), is published in the Greek Indian Economic Forum. The article explores the longstanding relationship between the two countries and how […]

Employee Advocacy Future of Internal Communications Inclusion Inclusive Internal Communications

3rd Book by Aniisu K Verghese – Inclusive Internal Communications Launched

Internal communications and change management expert Aniisu K Verghese Ph.D. has published a new book titled “Inclusive Internal Communications” that delves into the concept of inclusion from the perspective of staff as partners in communications and how it can help organizations achieve their goals. The book offers valuable guidance, tips, and tricks for internal communicators, […]

Employer Branding GBS GBS Communication Talent Management

Join SSON Webinar | How a GBS “Brand” Drives Talent, Engagement & Transformation in Shared Services | May 4, 2023

Pleased to share that I will be participating as a speaker in this upcoming webinar, having contributed to the research on the role of GBS branding in influencing talent, engagement, and transformation. Sign-up now to this free webinar: https://www.sson-analytics.com/global-business-services/webinars/leveraging-the-gbs-brand-value-for-talent-engagement-transformation This webinar shares new research on the potential, but as of yet largely untapped, value of […]