Month: September 2016

Giles is upset about what he is hearing. The stakeholder whom he works with has again escalated an issue to his manager. He finds it odd that despite all the hard work he does for the stakeholder ‘silly’ stuff gets forwarded on to his leader. He calls his friend, Sharon to share his situation and […]

Your objectives are a reflection of your commitment to the role and how much you value personal development. There are ‘official’ objectives you want to have and then there are real objectives that will make you a better person and professional. The choice is about the goals you set and the pursuit of excellence that […]

Stephen Waddington, Partner and Chief Engagement Officer – Ketchum has been leading an interesting project to improve collaboration between academia and practice in public relations. I had an opportunity to contribute to a series of letters that were presented at the 23rd International Public Relations Symposium (BledCom 2016). You can read the complete post here: http://wadds.co.uk/2016/06/28/letters-bledcom-towards-community-practice-public-relations/

Vikram is a designer and works at Unbridled Limited, a start-up. He is upset with the ‘restrictions’ put by the brand guidelines at his organization. He discusses his frustration with his friend, Hanna, over a cup of coffee. Below is an excerpt from their conversation. I invite you to think about the situation and what […]

A lot goes on behind the scenes to get an organization’s CSR programming off the ground. Sorting your internal processes is as important as crafting your CSR strategy and plan. In India, with the 2% CSR mandate, organizations are expected to align internal teams and approaches to meet the evolving expectations of employees, management, partner NGOs and the communities. Mitigating […]