Tanya works as an administrative officer for a large real-estate firm with global operations. Her company has made CSR commitments for the environment and sustainable practices in line with their business objectives. As a real-estate firm developing properties means that they need to cut trees and make way for large projects in the city. Therefore, […]
Month: July 2015
Shall We Brand An Athletics Meet?
Lina proposed a branding idea to the leadership team of RayStar Service Centre, a captive unit of a leading travel company and listened as the group debated the pros and cons of event branding. Lina is the head of HR and she has been tasked with improving employee morale which has seen a dip in […]