Sharing a presentation that I prepared highlighting the changes at the workplace and workforce and need for managers to think and act differently. It is placed on Slideshare so that you get an opportunity to browse the content easily. Interested in what you think.
Month: October 2014
Why Do We Need The Internal Communication Team If You Hire An Agency?
Nitya is shocked at the question she just heard. Mark Till, the leader of Omega Confectionary, a multinational organization with over 3000 employees met with her to discuss the rollout of a referral campaign. He refused her request for hiring a creative agency to support the campaign. Nitya runs the Internal Communications team and is […]
To Capture Hearts and Minds Align What You ‘Say’ With How You ‘Act’
My blog ‘We Tried Engaging Our Employees’ Hearts and Minds On Our Vision. Why Doesn’t It Work?’ received interesting perspectives on Linkedin. Thank you Lawri, Andrew and Paul for sharing your views. Broadly, everyone agreed that the issues were fundamental in nature – trust had eroded and credibility needed to be reestablished. Gaining engagement wasn’t […]
Putting Employees Back At the Heart Of Communication, Shaping Corporate Character And Becoming Sensitive Communicators | Internal Communications 401 Workshop Summary
On October 11, 2014 participants from companies such as Unilever, Quintiles, L&T, Target and Société Générale converged at the Internal Communications 401 Workshop to debate and share perspectives on trends shaping the workplace and workforce, communication challenges they face and expectations of the evolving function. The passion and drive of these committed professionals made me […]
We Tried Engaging Our Employees’ Hearts And Minds On Our Vision. Why Doesn’t It Work?
Vinitha, the CEO of Glitter Brands is confused. She gave it her all and so she thought her leadership team did to get her employees aligned on their new vision. As a leading apparel brand they were now boxed in by a host of competitors and were losing market share. Over the last 12 months […]
The Clean India Movement And Building A Brand From Within
As India’s Prime Minister, Narendra Modi launched the ‘Swachh Bharat’ (Clean India) movement on October 2 (Mahatma Gandhi – birthday of the architect of India’s independence) I noticed how closely his approach related to building a brand from within. The brand I am referring to is the country itself and like how organizations look at […]
Can Corporate Social Responsibility Be Central To Your Branding Effort?
 I had the opportunity to share my views in a recent PR Moment story called ‘Can PR build service delivery into CSR?’. There are differing views on how to build it into the PR offerings. It is evident that employees who perceive their employers to be socially conscious feel more committed and would continue […]